Keywords: Pricing strategy


BYD avoids price war in South Africa to strengthen its electric vehicle brand

Chinese electric vehicle manufacturer BYD is deliberately avoiding a price war in South Africa as competition intensifies in Africa’s second-largest automotive market. The South African automotive sector is experiencing a rapid influx of electric vehicles, plug-in hybrids, range-extender models,......

Asda profit drops amid aggressive price cuts strategy

British supermarket chain Asda has reported a significant decline in its annual core profit, highlighting the impact of its ongoing price reduction strategy aimed at attracting more customers in a highly competitive retail environment. The company’s earnings fell sharply over the past year, reflecting......