Keywords: Audience


Oscars set for major shake-up with move to streaming and new venue

The Academy of Motion Picture Arts and Sciences has announced significant changes to the future of the Oscars ceremony, marking a turning point in how the iconic film awards will be broadcast and staged. The 99th Academy Awards are scheduled for March 14, 2027, followed by the milestone 100th edition......

AFCON Morocco 2025 viewership rises 61 percent across global markets

Early audience research shows a sharp surge in global interest for the TotalEnergies CAF Africa Cup of Nations Morocco 2025, with viewership across Europe, Asia, and South America increasing by 61 percent compared with previous editions. Preliminary figures released by independent research agencies......

Anouar Sabri: “The Moroccan advertising market still lacks clear visibility on media usage”

The Moroccan advertising market is evolving in a context of rapid transformation in media consumption and the continued rise of digital platforms. While investments are increasing, the overall dynamic remains marked by significant year-to-year fluctuations and ongoing questions about the real value creation......

Ziad Bourji captivates Rabat audience in an intimate Mawazine debut

For his debut performance at the Mawazine Rhythms of the World Festival, Lebanese singer Ziad Bourji chose sincerity over spectacle. Performing on Saturday evening at Rabat’s Mohammed V National Theatre, Bourji delivered a heartfelt concert that prioritized emotion over elaborate production in......

How TikTok's 2025 algorithm shapes content strategy and growth

TikTok's evolving platform continues to dominate social media, with its sophisticated algorithm determining which content reaches broader audiences. Success on the platform now requires a deep understanding of both technical and creative elements to achieve sustainable growth. The platform's......

Moroccan Television Viewership Surges During Ramadan 1445

Moroccan television channels have experienced unprecedented viewership during the initial week of Ramadan 1445, as indicated by official data released by the Inter-professional Center for Media Audience Measurement (CIAUMD). The report, encompassing the period from March 12 to 14, 2024, corresponding......