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Keywords: Culture


Achraf Hakimi: A national icon and Morocco’s most beloved figure in 2025

The 2025 edition of the Love Brand study has unveiled an undeniable trend: Achraf Hakimi is the most cherished personality among Moroccans. Announced during the Love Brand Ceremony held on Wednesday, January 29, as part of Les Impériales Week 2025, this ranking highlights the Moroccan public’s......

Fatima Zibouh named Brussels leader of the year

Fatima Zibouh, a Belgian-Moroccan political scientist and social entrepreneur, has been honored as "Brussels Leader of the Year" by a prominent Belgian publication. The magazine annually recognizes inspiring leaders who make a significant impact on their communities through the "Lobby......

British YouTuber James Humble embraces Islam, deepening his bond with Morocco

James Humble, a British YouTuber and content creator celebrated for his profound affinity for Morocco, has recently converted to Islam. Known on Instagram as Mr Humble (@mrjameshumble), he announced this pivotal moment on his YouTube channel, sharing a heartfelt video where he recited the Shahada, the......

Morocco launches nationwide 'Pass Jeunes' initiative to enhance youth opportunities

Morocco has rolled out its "Pass Jeunes" initiative nationwide, offering comprehensive benefits to young citizens through a digital platform. Minister of Youth, Culture, and Communication Mohamed Mehdi Bensaid announced the expansion during a ceremony in Rabat attended by ministers, political......

Kabyle independence advocate to headline prestigious Paris literary event

France's cultural capital prepares to shine a spotlight on Kabylia's quest for self-determination at the upcoming 36th Paris Book Festival in Brittany. Ferhat Mehenni, who heads the Movement for Self-Determination of Kabylia (MAK) and serves as president of the Kabyle Government in Exile, will......

Ancient Amazigh New Year: A Cultural Celebration Bridging Millennia

The Amazigh New Year, known as Yennayer, stands as one of North Africa's most significant cultural celebrations, marking both the start of the agricultural calendar and embodying centuries of Indigenous heritage. As communities across Morocco, Algeria, Tunisia, and parts of Libya and Mali welcome......

Balancing Energies in the Workplace: Zuckerberg's Perspective

Mark Zuckerberg recently voiced his concerns about the rise of “culturally sterilized” companies that have distanced themselves from what he referred to as “masculine energy.” He emphasized the importance of fostering a corporate culture that embraces assertiveness and a balance......

Morocco Strengthens Official Status of Amazigh Language with Historic New Year Celebration

The Moroccan government has reinforced its commitment to strengthening the official status of the Amazigh language, as announced by Prime Minister Aziz Akhannouch during the Amazigh New Year celebrations in Agadir. The government has implemented several projects to integrate the Amazigh language into......

Morocco Celebrates Amazigh New Year with Nationwide Cultural Festivals

Across Morocco, vibrant celebrations are underway marking the Amazigh New Year 2975, known locally as "Idh Yennayer." The festivities showcase the nation's rich cultural heritage through an array of traditional performances, exhibitions, and artistic displays. In Meknes, the Mohammed El......