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Keywords: MAROC
Dacia Maroc renews its commitment to the Rallye Aïcha des Gazelles for a fifth year and becomes the official sponsor of the new crossover category. The 35th all-women race runs from March 27 to April 11 across Moroccan desert dunes and tracks. Over 200 teams navigate using only maps and compasses......
M-Automotiv, Morocco's leading automobile distributor, has launched a new showroom for Renault and Dacia brands in the Hay Riad district of Rabat. The facility spans 1,000 square meters at Espace les Lauriers on avenue Mehdi Ben Barka. It offers a modern customer experience aligned with international......
In a rapidly evolving telecom market, national brands must constantly adapt to new digital habits. Those that succeed in maintaining a strong connection with consumers stand out over the long term. Maroc Telecom distinguishes itself by ranking 2nd in the Love Brand 2025 ranking in the National Brands......
Visa has formed a strategic alliance with Switch Al Maghrib to enhance payment security across Morocco's ecosystem. Switch Al Maghrib, a critical national interoperability operator, will integrate Visa Advanced Authorization, a network-agnostic tool from Visa Protect suite. This AI-driven solution......
Attijari Global Research has maintained a hold recommendation on Maroc Telecom while lowering its target price to 100 dirhams from 110 dirhams, citing a more demanding financial environment shaped by heavier capital spending and reduced dividend generosity. The research house acknowledges the operator's......
Fiat Professional offers one of the most complete utility vehicle lineups on the market. Its models cover needs from small urban vans to large cargo trucks and now include the Titano pickup. This broad portfolio gives Fiat a strong edge in a market shaped by diverse professional demands. The Doblò......
Lesieur Cristal named Karim Manssour-Dahbi as its new director general, effective March 25, 2026. He replaces Peter Tagge, whose term ended on March 24, 2026. A graduate of École Centrale de Paris with an engineering background, Manssour-Dahbi brings over 35 years of experience. He has held leadership......
Laila Benjelloun Touimi, chief executive of L’Oréal Maroc, promotes a leadership approach based on merit, adaptability and team impact rather than gender. In an interview with Les Échos, she said professional success depends on performance and the ability to lead effectively, reflecting......
Bank Al-Maghrib projects a notable acceleration of Morocco’s economic growth, expecting it to reach 5.6% in 2026, up from an estimated 4.8% in 2025, before slowing to 3.5% in 2027. In its first quarterly meeting of the year, the central bank attributed this expected surge primarily to favorable......