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Keywords: MAROC
Visa has formed a strategic alliance with Switch Al Maghrib to enhance payment security across Morocco's ecosystem. Switch Al Maghrib, a critical national interoperability operator, will integrate Visa Advanced Authorization, a network-agnostic tool from Visa Protect suite. This AI-driven solution......
Attijari Global Research has maintained a hold recommendation on Maroc Telecom while lowering its target price to 100 dirhams from 110 dirhams, citing a more demanding financial environment shaped by heavier capital spending and reduced dividend generosity. The research house acknowledges the operator's......
Fiat Professional offers one of the most complete utility vehicle lineups on the market. Its models cover needs from small urban vans to large cargo trucks and now include the Titano pickup. This broad portfolio gives Fiat a strong edge in a market shaped by diverse professional demands. The Doblò......
Lesieur Cristal named Karim Manssour-Dahbi as its new director general, effective March 25, 2026. He replaces Peter Tagge, whose term ended on March 24, 2026. A graduate of École Centrale de Paris with an engineering background, Manssour-Dahbi brings over 35 years of experience. He has held leadership......
Laila Benjelloun Touimi, chief executive of L’Oréal Maroc, promotes a leadership approach based on merit, adaptability and team impact rather than gender. In an interview with Les Échos, she said professional success depends on performance and the ability to lead effectively, reflecting......
Bank Al-Maghrib projects a notable acceleration of Morocco’s economic growth, expecting it to reach 5.6% in 2026, up from an estimated 4.8% in 2025, before slowing to 3.5% in 2027. In its first quarterly meeting of the year, the central bank attributed this expected surge primarily to favorable......
Between international connectivity, tourism development and the modernization of air transport, certain brands establish themselves as references among consumers. The Love Brand study, unveiled during the major event Les Impériales, highlights these companies that leave a lasting impression on......
The Moroccan dirham weakened against major currencies during the first week of March, according to weekly indicators released by Bank Al-Maghrib. Between March 5 and 11, the dirham depreciated by 0.5% against the Euro and 0.8% against the United States dollar,......
AXA Assurance Maroc has strengthened its executive team by appointing Samya El Kyas as Marketing and Brand Director. This appointment reflects the company’s ongoing strategy to enhance its brand positioning and drive a comprehensive transformation of its operations and customer engagement. Samya......