Keywords: Market trends


Career experts assess the value of US degrees in Morocco’s job market

Career experts, business leaders, and alumni of American universities convened at Dar America in Casablanca to explore how US higher education translates to professional success in Morocco. The event, titled “Moroccan Voices, American Degrees: Alumni in Action”, was organized by EducationUSA......

Poultry prices surge in Morocco ahead of Eid Al Adha sacrifice cancellation

Morocco is witnessing a sharp increase in poultry prices as Eid Al Adha approaches. Scheduled for June 7, the celebration this year comes without its traditional animal sacrifice ritual, leading to a surge in demand for alternative meat options. In Casablanca, poultry prices have reached MAD 23 per......

The transformative impact of generative artificial intelligence on the job market

The rise of generative artificial intelligence (AI) is profoundly reshaping the workforce landscape. According to a recent article in the Harvard Business Review by Joseph Fuller, Matt Sigelman, and Michael Fenlon, an estimated 50 million jobs will be affected by this technology in the coming years.......

Growth in Moroccan wholesale trade signals optimism for early 2025

Moroccan wholesale trade sector sees growth amid challenges for services Morocco’s wholesale trade sector demonstrated resilience in late 2024, with 36% of enterprises reporting an uptick in sales during the fourth quarter, as revealed by a survey conducted by the High Commission for Planning......

Morocco surpasses Spain as EU's second-largest tomato supplier amid market shift

The European Union's tomato market has undergone a significant transformation, with Morocco emerging as a dominant player while traditional powerhouse Spain experiences a notable decline. Recent data from Euroestacom reveals Morocco has claimed the second position in EU tomato supply, achieving a......

Coca-Cola Maroc crowned as consumers' favorite beverage brand

Coca-Cola Maroc has secured a major accolade by winning first place as the most beloved brand in the beverage category at the Love Brand Ceremony 2025. This prestigious event, held during Les Impériales Week 2025 in Casablanca, highlights the strong and genuine bond the brand has built with Moroccan......

Morocco's fuel market shows resilience amid price fluctuations in Q3 2024

Morocco's fuel sector demonstrated mixed performance in the third quarter of 2024, with total fuel imports reaching 1.7 million tons valued at $1.26 billion, marking a 10.8% volume increase despite a 9.75% value decline compared to 2023. The revenue of Morocco's nine major fuel distributors......

Morocco's Financial Pulse: Dirham Dips, Reserves Surge Amid Market Shifts

The Moroccan financial landscape showcased mixed signals in the final days of 2024 and early 2025, with the dirham experiencing a modest decline while foreign reserves demonstrated notable strength. The national currency recorded a 0.5% depreciation against the US dollar and a 0.6% decline against the......

Morocco's Currency Market: Dirham Shows Mixed Performance as Foreign Reserves Grow

The Moroccan Dirham demonstrated varied performance in foreign exchange markets during the week of December 19-24, recording a 0.7% depreciation against the US dollar while strengthening by 0.29% against the euro, according to the latest Bank Al-Maghrib (BAM) report. The nation's financial position......