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Keywords: Marketing
Hakim Ziyech’s arrival at Botafogo is proving to be much more than a sporting addition for the Brazilian club. Within weeks of the Moroccan attacking midfielder joining the Rio de Janeiro side, Botafogo’s digital audience expanded at an extraordinary pace, with Morocco emerging as the main......
Norwegian football star Erling Haaland has launched legal proceedings against Norwegian Air Shuttle, alleging that the airline used elements of his likeness without authorization in a promotional campaign during the football World Cup. The dispute centers on a social media image that referenced Haaland's......
Kylian Mbappé’s decision to end his two-decade relationship with Nike and join Swiss sportswear company On marks more than a high-profile change of boot supplier. It also reflects the shifting balance of power in football’s lucrative sportswear market, where established giants are......
During the Italian Grand Prix in Monza, ZYN unveiled 'The Power of a Second', a new initiative developed alongside Scuderia Ferrari HP. Introduced at a media event held in Milan, this platform aims to connect the world of motorsport with the moments that shape the experience of adult nicotine consumers......
FIFA president Gianni Infantino is facing renewed scrutiny following reports that football’s world governing body signed a multimillion-pound contract with a London-based marketing agency to strengthen its public image and promote the president internationally. According to The Times, FIFA agreed......
Phoebe Gates, daughter of Microsoft co-founder Bill Gates, is facing scrutiny over allegations that her digital shopping company, Via, improperly used browser cookies to claim commissions on purchases made through partner retailers. Via, which Phoebe Gates co-founded with entrepreneur Sophia Kianni,......
A major gasoline storage tank at the Zawiya oil complex in western Libya caught fire and collapsed after being targeted in an attack by unidentified assailants, according to Libya's National Oil Corporation. The incident is the latest in a series of attacks against critical infrastructure reported......
Win by inwi, the digital mobile brand operated by Moroccan telecommunications company inwi, has launched a nationwide summer roadshow aimed at bringing its digital services closer to young consumers through a series of interactive events across popular holiday destinations. The tour began in the coastal......
A promotional campaign featuring Spider-Man has sparked criticism among some BMW owners after an animated advertisement began appearing on the infotainment screens of compatible vehicles as part of a marketing partnership linked to the release of Spider-Man: Brand New Day. While intended to celebrate......