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Keywords: Marketing
Ikea and Chupa Chups have teamed up for an unusual limited-edition product: a lollipop inspired by the taste of Ikea’s famous Swedish meatballs. Originally introduced as a playful April Fools’ joke on Ikea’s social media platforms, the idea quickly gained popularity among internet......
A highlight of Les Impériales Week 2026, the Love Brand Ceremony brought together the entire communication ecosystem in a friendly and unifying atmosphere. Agencies, advertisers, creatives, and media gathered to celebrate brands that succeed in creating genuine attachment among Moroccans. More......
The 9th edition of Les Impériales Week 2026 concluded on April 3 in Casablanca, marking an important milestone for Morocco’s communication, marketing, and media industry. This edition brought together the entire ecosystem in a context where creativity, performance, and digital transformation......
The highlight of Les Impériales Week 2026, the Love Brand Ceremony brought together key players in the sector — agencies, advertisers, creatives and media — around a common goal: to spotlight brands that succeed in building lasting attachment among Moroccan consumers. In an atmosphere......
During Les Impériales Week 2026, the agency LesFéesCom delivered a remarkable performance by winning four major awards. This achievement comes as the agency celebrates its four-year anniversary, marking a symbolic milestone in its development. This quadruple victory positions the agency......
The highlight of Les Impériales Week 2026, the Love Brand Ceremony has established itself as a structuring event for Morocco’s communication ecosystem. Held in Casablanca, the 2026 edition brought together agencies, advertisers, creatives, and media around a common goal: understanding what......
Concluded last week in Casablanca, Les Impériales Week 2026 once again brought together the entire communication ecosystem around a shared ambition: to evolve the standards of the sector. President of the Étoiles 2026 jury, Laurent Allias delivered a straightforward perspective on the......
The 9th edition of Les Impériales Week 2026 concluded in Casablanca by honoring the figures and campaigns that are redefining the standards of marketing and communication in Morocco. A key moment of this week dedicated to the ecosystem, the “Les Étoiles” ceremony brought together......
The KFC Morocco brand has established itself as one of the most appreciated brands in Morocco, securing second place in the Fast Food & Restaurants category of the Love Brand Morocco 2026 ranking. Revealed in Casablanca during Les Impériales Week 2026, this distinction confirms the brand’s......