Centrale Automobile Chérifienne launches third edition of Village Auto

Centrale Automobile Chérifienne (CAC), the official importer in Morocco for prestigious brands such as Volkswagen, Audi, ŠKODA, Porsche, Bentley, SEAT, and CUPRA, reaffirms its commitment to excellence and innovation in the automotive sector. Since its founding in 1929, the CAC has tirelessly worked to provide its customers with a purchasing experience that meets international standards.

At a recent press conference, the CAC unveiled the launch of the third edition of Village Auto, an event that has become essential in the Moroccan automotive landscape. This year’s edition will take place from May 15 to June 30, during which the CAC's dealerships nationwide will open their doors to visitors, offering them a quality experience focused on five key brands: Audi, Volkswagen, ŠKODA, SEAT, and CUPRA.

Village Auto is built on the core principles of the CAC: quality, reliability, innovation, service excellence, and high resale value. This event not only highlights the CAC's strategy but also showcases the complementarity and premium positioning of its brands.

Despite market challenges, the CAC continues to grow and maintains its position as the second largest player in the Moroccan automotive sector. This success is attributed to several key strategies, including strengthening its network, launching new brands, and a determined focus on innovation and customer service.

Village Auto 2025: highlights

- Six weeks of commercial operations across the entire national territory.

- Twelve Village Auto locations in key cities: Oujda, Tétouan, Tangier, Kénitra, Rabat, Meknès, Fez, Casablanca, El Jadida, Safi, Marrakech, and Agadir.

- A coherent, high-end, and exclusive multi-brand offering.

- Attractive, time-limited discounts.

- Exceptional service quality to meet the highest expectations.

The 2025 edition is designed to offer visitors a smooth, personalized, and engaging purchasing experience, with multi-brand support provided by expert advisors, integrated financing and insurance solutions, and optimal customer follow-up thanks to extensive national coverage.

About Centrale Automobile Chérifienne (CAC)

For nearly a century, the CAC has been a pioneer in automotive distribution in Morocco. As the exclusive importer of renowned brands such as Volkswagen, Audi, Porsche, Bentley, SEAT, CUPRA, and ŠKODA, the Centrale Automobile Chérifienne embodies excellence, innovation, and a passion for automobiles.

With a presence in 14 cities across the country, including Casablanca, Rabat, Kénitra, El Jadida, Safi, Agadir, Laâyoune, Tangier, Tétouan, Oujda, Fez, Meknès, Béni Mellal, and Marrakech, the CAC boasts an extensive network that allows it to ensure proximity, quality service, and personalized support for both individual and professional clients.