Launch of BVS in Casablanca: Morocco’s new venture studio pioneer

BVS unveils its innovative venture studio in Casablanca Finance City

Casablanca, March 10, 2025 – The Moroccan business landscape has been enriched with the official launch of BVS at Casablanca Finance City (CFC). Positioned as an alternative venture studio, BVS aims to become a key player in venture building, offering a fresh approach to entrepreneurship and investment in Morocco.

While the venture studio model remains relatively new in the Moroccan market, BVS sets itself apart with a distinctive methodology. Its integrated support system combines strategic branding, financial structuring, and operational excellence, allowing entrepreneurs and investors to maximize value creation.

“We draw inspiration from best practices to implement an innovative model, driven by a team of proven expertise. Our goal is to build high-impact ventures with international aspirations,” the founding team emphasized.

A proprietary framework for high-growth ventures

BVS employs a proprietary framework designed to structure and accelerate ambitious businesses. The studio’s approach centers on five key pillars:

Business development and structuring: Providing strategic guidance from ideation to execution, including the design of innovative business models. Branding and design: Creating strong, strategic brands as valuable assets and drivers of long-term growth. Innovation and transformation: Leveraging frugal, technological, and strategic innovation to develop agile and market-adaptive ventures. Financial structuring and fundraising: Facilitating access to funding networks and investors to accelerate business growth. Deployment and expansion: Crafting strategies for international growth to boost traction and overall performance.

“At BVS, we don’t follow trends; we aim to create them. With a frugal, alternative, and uniquely Moroccan approach, we design ventures that deliver impact and shine on the global stage,” said Maria Aït M’Hamed, President of BVS.

A team of seasoned experts driving success

The founding team of BVS is composed of a collective of entrepreneurs, each bringing complementary expertise to ensure the success of the ventures they incubate:

- Maria Aït M’Hamed and Mehdi El Morjani: Co-founders of Bonzai Agency, a leading firm in strategic branding and global design. With over 25 years of experience, they specialize in helping brands differentiate themselves and accelerate their expansion.

- Tarik Haddi: Founder and CEO of Azur Partners, as well as President of the Gen J Foundation (Generation Innovation Made in Morocco). A prominent figure in finance and investment, his expertise in venture capital and private equity has propelled numerous strategic projects.

- Dr. Reda Taleb: Founder and CEO of Officium, a renowned strategy and marketing consultancy. With over 25 years of international experience across Africa, the Middle East, and Europe, he supports companies in structuring, transforming, and scaling innovative business models.

- Youssef El Oudghiri: Founder of Orea France and a certified accountant, he is an expert in financial modeling, governance, and business structuring, ensuring ventures achieve their maximum financial potential.

Casablanca Finance City: A strategic launchpad

BVS’s establishment within Casablanca Finance City offers a unique gateway to a dynamic ecosystem of investments, talent, and business opportunities. This strategic base not only accelerates the development of partner ventures but also connects them to international networks of investors and collaborators.

Three ventures already underway

BVS has already initiated three promising ventures, each leveraging innovative business models with high growth potential. Currently in the structuring phase, these projects are set to benefit from BVS’s expertise and proprietary methodology as they prepare for rapid growth.

For more information, visit www.bvs.ventures.