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Nabila Rmili, Mayor of Casablanca, inaugurated a week dedicated to Moroccan identity and communication.
The seventh edition of Les Impériales 2024 kicked off its discussions in Casablanca, providing a platform for intense exchanges on Moroccan identity and contemporary communication challenges. Under the High Patronage of His Majesty King Mohammed VI, this seventh edition promises to be a true laboratory of ideas around the evocative theme "Moroccan ID – Inspire. Create. Empower."
More than just a professional gathering, Les Impériales represent a must-attend event for major players in the communication sphere. Year after year, they highlight the ability of this ecosystem to address the challenges it faces. The enthusiasm of Casablanca's mayor, Nabila Rmili, attests to this: "I am delighted to be among this recognized community today, largely composed of women," she expressed.
She emphasized the relevance of the chosen theme for this edition, highlighting its rallying nature. "Moroccan ID is a bit like our DNA; a harmonious fusion between identity and identification," she affirmed. The mayor also highlighted the special bond that unites the people of Casablanca with their city, despite its contradictions. "Casablanca remains a constant source of inspiration," she insisted.
The city's glorious past was also discussed, underscoring its importance in building a strong future. "The past is a source of inspiration for the present, but more importantly for the future. It's crucial to understand the importance of knowing, recognizing, and being proud of one's past in order to bounce back and move forward," she declared.
Regarding the municipality's future projects, the mayor unveiled an ambitious vision for Casablanca, envisioning it as a sustainable and attractive metropolis. "Our 2023-2028 Municipal Action Plan aims to position Casablanca as a sustainable metropolis, offering a healthy living environment and quality local services," she announced.
Finally, the mayor expressed gratitude to Les Impériales for their commitment to Casablanca and encouraged participants to seize the opportunities offered by this event. "Casablanca deserves to be celebrated for its diversity, dynamism, and unique potential," she concluded with enthusiasm.