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Pascal Cübb underscores the transformative power of communication at Les Impériales Week
Les Impériales Week 2025 commenced with a spectacular opening night, the Showreel Morocco, hosted at MEGARAMA Casablanca. This flagship event in the communication, advertising, and media sectors marked the beginning of a week dedicated to innovation and excellence.
The evening showcased campaigns competing for the prestigious Les Étoiles awards 2025, which celebrates the sector's most creative and impactful initiatives. The eighth edition has set a new benchmark with 270 submissions, encompassing 147 campaigns from 90 brands. These figures underscore the robust vitality of Morocco's communication sector, with 41 agencies and advertisers presenting projects that showcase the industry's latest innovations.
Pascal Cübb, jury president for Impériales 2025, shared his thoughts during the opening ceremony: "I am delighted to return to Morocco after a long absence. This year's theme perfectly aligns with the current transformations in our world, particularly given recent weeks' developments. This eighth edition of Impériales brings together an exceptional jury, and I am confident we will evaluate campaigns of remarkable quality."
He emphasized the significance of this edition's central theme: the paradigm shift in the communication industry. In his view, the sector wields considerable influence to positively transform the world.
Beyond Showreel Morocco, the Impériales Week will feature conferences, workshops, and debates highlighting current topics and insights into the industry's future. This edition is positioned as an essential exchange platform for both Moroccan and international professionals.
With increased participation and heightened sector engagement, Impériales Week 2025 reinforces its pivotal role in promoting creativity and excellence in Morocco while establishing the country as a key player in the global communication industry.