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Morocco is charting a course toward a greener and more autonomous automotive future. The Moroccan automotive industry, backed by public authorities, is undergoing a profound transformation with ambitious goals for local integration and the production of electric vehicle batteries. At the eighth edition......
In a significant move for Morocco's electric vehicle (EV) landscape, Chinese manufacturer Zeekr has officially entered the market through a strategic alliance with Tractafric Motors Morocco. Established in 2021 by Geely Holding Group, Zeekr is introducing two premium electric models to meet the rising......
Morocco is advancing its robust automotive industry, which consistently attracts global industry leaders. Recently, a coalition of Moroccan institutions, including key ministries and employment agencies, signed two agreements aimed at enhancing the sector through employment and training initiatives. The......
Tesla’s plans to import components from China for its new Cybercab and Semi electric truck models have been put on hold due to rising tariffs imposed by former President Donald Trump, according to a source familiar with the matter. These tariffs, introduced as part of an ongoing trade war with......
Nissan is set to reduce production of its top-selling U.S. model, the Rogue SUV, at its Kyushu plant in Japan between May and July, according to an informed source. This move comes as the company adjusts to the impact of new U.S. import tariffs, following President Donald Trump’s decision to impose......
Tesla has officially announced its establishment in Morocco, marking the company’s first African factory in the free zone of Kénitra, near the Tanger Med port. This strategic project, previously kept under wraps, is valued at $5 billion and is expected to create around 25,000 jobs, with......
The Moroccan automotive market welcomes an exceptional sedan: the Geely Emgrand, a model that subtly combines stately design, interior comfort, and advanced safety features. Unveiled by the Chinese manufacturer Geely, this newcomer stands out with its meticulously crafted offering aimed at customers......
In a significant milestone for the electric vehicle (EV) industry, Chinese automaker BYD has overtaken its American rival Tesla in revenue for the year 2024. Reporting an impressive revenue of $107.2 billion, BYD has outpaced Tesla, which announced earnings of $97.7 billion. This pivotal moment marks......
Tesla’s sales in Europe experienced a significant drop of 49 percent in the first two months of 2025 compared to the same period in 2024, according to the ACEA manufacturers’ association. This decline can be attributed to several factors, including the aging of Tesla’s vehicle models.......
In 2025, the demand for reliable vehicles is more pronounced than ever, with consumers prioritizing durability, fuel efficiency, and modern safety features. As buyers navigate the complexities of the automotive market, thorough research and vehicle verification have become essential steps toward ensuring......
Chinese automaker BYD, the world’s leading manufacturer of electric vehicles (EVs), has introduced a groundbreaking battery charging system that can power EVs in just five minutes. The new “Super e-Platform,” unveiled at an online event on Monday, boasts a maximum charging capacity......
Morocco's automotive sector is experiencing remarkable growth, with ambitious production goals set to reach 2 million vehicles by 2030. This surge is accompanied by an increase in local integration and a strategic positioning on the global stage, particularly as the industry transitions towards electrification. The......
In 2024, Morocco's automotive production saw a significant increase of 12%, reaching nearly 500,000 vehicles. This surge played a crucial role in offsetting a decline in production in Iran, contributing to an overall 0.4% growth in vehicle production across the Middle East and North Africa (MENA)......