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Nada Aboumejd Spotlights Industry transformation at Les Impériales Week in Casablanca

Casablanca is abuzz with activity as the 8th edition of Les Impériales Week unfolds, running from January 27 to February 2, 2025. Organized by the association Les Impériales, this highly anticipated event serves as a key gathering for professionals in communication, marketing, and media.......

Marjane tops Morocco’s favorite retail brands in 2025

The eighth edition of Les Impériales Week unveiled the findings of the highly anticipated Love Brand 2025 study, spotlighting the brands and personalities most cherished by Moroccans. Conducted by Imperium, this study serves as a key benchmark of consumer preferences. Among the standout national......

Love Brand 2025: Morocco’s favorite brands and personalities revealed

The long-awaited results of the Love Brand study have been unveiled during the Love Brand Ceremony on Wednesday, January 29, 2025, as part of Les Impériales Week 2025. This research highlights the most beloved brands, personalities, and influencers among Moroccans. Conducted by Imperium, the......

Morocco’s favorite brands celebrated at Love Brand soirée in Casablanca

Casablanca is set to host the much-anticipated Love Brand Soirée this Wednesday, January 29, 2025, as part of the 8th annual Les Impériales Week. Held at the prestigious Carré d'Or, this event will shine a spotlight on the most cherished brands and personalities in Morocco, as......

Abdellatif Komat at Les Impériales Week: 'Human capital, a key driver of development'

The 8th edition of Les Impériales Week is in full swing in Casablanca, bringing together professionals from marketing, communication, and media under the theme "The Paradigm Shift – Business. People. Tech." Running until February 2, this flagship event delves into the transformative......

Mehdi Tazi: The pivotal role of marketing in shaping Morocco’s economy

The economic capital of Morocco comes alive with the eighth edition of Les Impériales Week, a pivotal event for marketing, communication, and media professionals. Centered around the theme "The Paradigm Shift – Business. People. Tech.," this gathering, running until February 2,......

Les Impériales Week 2025: Shaping the future of communication and marketing

Casablanca is alive with energy as it hosts the 8th edition of Les Impériales Week, which began on January 27, 2025. This prestigious event has become a pivotal gathering for professionals in communication, marketing, and media. With this year’s theme, “The Paradigm Shift – Business.......

Pascal Cübb underscores the transformative power of communication at Les Impériales Week

Les Impériales Week 2025 commenced with a spectacular opening night, the Showreel Morocco, hosted at MEGARAMA Casablanca. This flagship event in the communication, advertising, and media sectors marked the beginning of a week dedicated to innovation and excellence. The evening showcased campaigns......

Morocco's creative transformation: Insights from Obi Chukka at Les Impériales Week

In an exclusive interview at Les Impériales Week 2025, Obi Chukka, Director of Creativity and Innovation at Globacom Nigeria, shared his perspective on adapting industries to a rapidly evolving world, emphasizing creativity's vital role in this transition. During his conversation with Walaw,......

Anouar Sabri outlines new vision at Les Impériales Week

At the opening of the 8th edition of Les Impériales Week, Anouar Sabri, founding president of  "Les Impériales" association, shared his insights on this year's theme "The Paradigm Shift – Business. People. Tech." Speaking exclusively to Walaw, Sabri emphasized......

Showreel Morocco marks the opening of Les Impériales Week 2025

In a grand prelude to “Les Impériales Week 2025,” the Showreel Morocco event took center stage on January 27 at the MEGARAMA Casablanca, bringing together leading professionals from the communication sector. This highly anticipated evening served as the official kickoff for the week-long......

Showreel Morocco kicks off Les Impériales Week 2025 in Casablanca

The prestigious Showreel Morocco event marked the prelude to the highly anticipated Les Impériales Week 2025, taking place on Monday, January 27, at Megarama Casablanca. This exclusive evening spotlighted the shortlisted advertising campaigns vying for the coveted Les Étoiles 2025 awards.......

Casablanca to host the innovation-focused Impériales Week 2025

Casablanca is gearing up for a week of creativity and innovation with the 8th edition of Les Impériales Week, scheduled to take place from January 27 to February 2, 2025. This flagship event, now a cornerstone in the marketing and communication industries, promises an intensive week of discovery,......