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Keywords: Tourism strategy


Morocco’s tourism sector breaks records with bold strategies for 2030

In 2025, Morocco’s tourism industry is enjoying an unprecedented boom, reflecting the success of government strategies that have transformed the kingdom into one of the world’s most sought-after travel destinations. During the first quarter of the year alone, Morocco welcomed an impressive......

Morocco and UN Tourism forge stronger ties to advance sustainable tourism and global partnerships

Morocco and the United Nations World Tourism Organization (UNWTO) have reaffirmed their commitment to fostering sustainable tourism and strengthening international cooperation during a high-level meeting in Rabat. Moroccan Foreign Minister Nasser Bourita and UNWTO Secretary-General Zurab Pololikashvili......

Abu Dhabi's Spectacular Sphere Venue Set to Transform Regional Entertainment Scene

Abu Dhabi is poised to elevate its entertainment offerings with the announcement of an innovative performance venue: the Sphere. Drawing inspiration from its Las Vegas counterpart, this state-of-the-art facility promises to redefine the live entertainment experience in the Middle East. A New Entertainment......

Morocco's Tourism Boom: 13.1 Million Visitors Signal Strong Economic Recovery

Morocco's tourism sector is experiencing a remarkable resurgence, with visitor numbers soaring to 13.1 million by the end of September 2024. This impressive figure represents a substantial increase of approximately two million tourists compared to the same period in 2023, according to recent data......

Tapping into Football's Power: ONMT's Drive to Showcase Morocco as a Top Destination

The Moroccan National Tourist Office (ONMT) is strategically placing football at the forefront of its promotional efforts, recognizing its potential as a catalyst for enhancing Morocco's global appeal as a destination. This announcement came during the annual forum of the French Union of Tour Operating......