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Keywords: Tourism strategy
The Kingdom of Morocco has strengthened its status as a major tourist destination in Europe, following two prestigious awards granted by Spanish tourism organizations. These accolades highlight the effectiveness of Morocco's strategic efforts to capture the Spanish market, which is vital to the country's......
With just a month remaining before the Africa Cup of Nations (AFCON) 2025 kicks off on December 21, the Moroccan National Tourism Office (ONMT) has launched a strategic promotional campaign to position Morocco as a leading football destination. The initiative, unveiled on Tuesday, seeks to harness the......
Spain, a global tourism powerhouse, has long grappled with the challenges of overtourism. Rising discontent among residents over overcrowding, inflated rental prices, and disruptive visitor behavior has persisted in major cities. Despite this, Spanish authorities are now shifting their focus toward attracting......
The Moroccan National Tourism Office (ONMT) has initiated a nationwide consultation with industry stakeholders to shape its tourism strategy for 2026-2030. This ambitious plan seeks to reinforce Morocco’s position on the global tourism map by fostering collaboration, innovation, and sustainability. A......
The Moroccan National Tourist Office (ONMT) and China Eastern Airlines have signed a strategic agreement in Rabat to bolster Morocco’s appeal within the Chinese market. This partnership aims to attract one million Chinese tourists by 2030, reinforcing Morocco's position as a leading global......
In 2025, Morocco’s tourism industry is enjoying an unprecedented boom, reflecting the success of government strategies that have transformed the kingdom into one of the world’s most sought-after travel destinations. During the first quarter of the year alone, Morocco welcomed an impressive......
Morocco and the United Nations World Tourism Organization (UNWTO) have reaffirmed their commitment to fostering sustainable tourism and strengthening international cooperation during a high-level meeting in Rabat. Moroccan Foreign Minister Nasser Bourita and UNWTO Secretary-General Zurab Pololikashvili......
Abu Dhabi is poised to elevate its entertainment offerings with the announcement of an innovative performance venue: the Sphere. Drawing inspiration from its Las Vegas counterpart, this state-of-the-art facility promises to redefine the live entertainment experience in the Middle East. A New Entertainment......
Morocco's tourism sector is experiencing a remarkable resurgence, with visitor numbers soaring to 13.1 million by the end of September 2024. This impressive figure represents a substantial increase of approximately two million tourists compared to the same period in 2023, according to recent data......