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Keywords: Gen z


"Brain Rot" Oxford Word of the Year 2024 Reflects Concerns Over Online Content  

The term brain rot has been selected as the Oxford Word of the Year for 2024, highlighting growing apprehensions about the effects of excessive online content consumption. The announcement followed a public vote in which over 37,000 people participated, choosing from a shortlist of six words curated......

Savoring the Culinary Journey: Gen Z's Unconventional Approach to Cooking

In the ever-evolving world of culinary arts, a new generation has emerged, redefining the rules of the game with their unique perspective and unconventional approach. Gen Z, a cohort born into the digital age, has embraced cooking not merely as a task but as a multifaceted experience that blends aesthetics,......

Mawazine: Where Gen Z's Beats Resonate with Empowerment

In the realm of global music festivals, where rhythms transcend borders and cultures converge, Mawazine stands as a beacon of hope and empowerment for Gen Z. Set against the backdrop of Rabat, Morocco's capital city, this annual celebration is more than just a stage for musical performances; it's......

Decoding Gen Z's Social Media Obsession: Insights from Morocco's Digitally-Native Youth

In the dominant realm of social media, a recent study exploring the habits and preferences of Morocco's tech-savvy Generation Z has unearthed intriguing insights. Conducted by OpinionWay Maroc and Saga Communication, the "Maroc Connecté: tendances de la GEN Z sur les réseaux sociaux"......

The Coolest Hangouts for Gen Z in Marrakech

Nestled in the heart of Morocco, Marrakech unfolds as a vibrant playground catering to the Gen Z spirit. With its unique blend of heritage and modernity, the city offers an array of trendy spots that resonate with the younger generation. From Instagrammable cafes to awe-inspiring rooftop vistas, Marrakech......

TikTok Driving Purchasing Power of Gen Z Women

The short-video app TikTok has captured the attention of Gen Z women, influencing their spending habits and financial behavior more than their male counterparts.   TikTok’s grip on young women in the U.S. is strong – 75% of Gen Z females are scrolling through the app, compared to 62%......