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Keywords: Study
Doubts linger regarding the feasibility of the proposed tunnel between Spain and Morocco. To gather comprehensive data on the viability and costs of this megaproject, new studies have been commissioned to a German firm. The Spanish public company Ineco recently issued a call for tenders for the "feasibility......
During its annual "LI Ftour 2025" event held on March 13 in Casablanca, the Association Les Impériales unveiled the first insights from the 2035 Prospective Study. This strategic initiative aims to anticipate the transformations in Morocco’s marketing, communication, media, digital,......
Advertising trends as a reflection of Morocco’s economic health At the 2025 edition of LiFtour, Anouar Sabri emphasized the pivotal role of the event as a premier platform for dialogue and exchange. Each year, LiFtour provides an essential space for analyzing advertising investment figures, particularly......
As we usher in the new year, walnuts emerge as a crucial food deserving a place in our diet. This nutrient-packed nut offers a wide array of health benefits that go beyond heart health and cancer prevention, with a significant role in combating aging. Walnuts boast a unique nutritional profile, making......
During the recent Love Brand Ceremony, held as part of Les Impériales Week 2025, the results of the Love Brand study highlighted the most cherished brands among Moroccan consumers. Danone emerged as the leading brand in the "Food" category, reaffirming its pivotal role in the daily lives......
Casablanca is set to host the much-anticipated Love Brand Soirée this Wednesday, January 29, 2025, as part of the 8th annual Les Impériales Week. Held at the prestigious Carré d'Or, this event will shine a spotlight on the most cherished brands and personalities in Morocco, as......
Exploring Academic Excellence Across Three Continents The International University of Rabat recently hosted a study abroad fair that showcased an array of educational opportunities for ambitious business students. Among the highlights was the launch of Rabat Business School’s (RBS) International......
A comprehensive survey by the European Union Agency for Fundamental Rights (FRA) has uncovered a significant escalation in anti-Muslim discrimination across European Union member states, with discrimination rates jumping from 25% to 35% between 2016 and 2022. The groundbreaking study, which surveyed......
In a groundbreaking development, a Spanish firm has embarked on a seismic study to explore the feasibility of constructing an underwater tunnel between Morocco and Spain. This ambitious project, if realized, would not only revolutionize transportation across the Strait of Gibraltar but also foster deeper......