Keywords: Craftsmanship


Prada launches Indian-inspired sandals to rebuild cultural ties

Prada is introducing a limited-edition collection of sandals produced in India, drawing inspiration from the traditional Kolhapuri style. The move comes after the brand previously faced criticism for presenting similar designs without clearly acknowledging their cultural origins. The new collection......

The Royal Opera House unveils new stage curtain in honor of King Charles III

The Royal Opera House in London is preparing to unveil a new stage curtain dedicated to King Charles III, marking a symbolic transition in the institution’s royal patronage. After 27 years and more than 10,000 performances, the current curtain—still bearing the initials of Queen Elizabeth......

Moroccan Craftsmanship Shines at SMAP IMMO fair in Brussels

Brussels hosted the 10th edition of the Moroccan real estate fair SMAP IMMO from March 27 to 29, featuring a dedicated showcase of Morocco’s rich artisanal heritage. For the first time in the exhibition’s history, a 300 m² “Craftsmanship Village” highlighted the skills of......

Moroccan craftsmanship takes center stage during AFCON Morocco 2025

Moroccan craftsmanship is playing a prominent role during the Africa Cup of Nations hosted by Morocco in 2025, with dedicated artisan spaces set up in several host cities. The initiative aims to showcase the country’s rich cultural heritage alongside one of Africa’s most significant sporting......

CAN 2025: Moroccan craftsmanship showcased prominently

Moroccan craftsmanship is taking center stage during the Africa Cup of Nations (CAN) 2025, with dedicated exhibition spaces set up in fan zones across the host cities. The initiative is led by the State Secretariat for Handicrafts and the Social and Solidarity Economy, in coordination with the Maison......

Moroccan caftan added to UNESCO’s intangible cultural heritage list

The Moroccan caftan has officially been added to UNESCO’s Intangible Cultural Heritage List, marking a significant cultural achievement for the Kingdom. The announcement was made during the twentieth session of the Intergovernmental Committee for the Safeguarding of Intangible Cultural Heritage,......

Excellence Program 2025: Moroccan artisans trained to preserve and promote heritage crafts

The Secretariat of State for Handicrafts, Social and Solidarity Economy, in collaboration with the Maison de l’Artisan, has launched the second edition of the Excellence Program 2025. This ambitious initiative aims to modernize, structure, and boost production units working in the traditional carpet......

Moroccan designers redefine tradition at Révélations 2025 in Casablanca

The 36th edition of “Révélations,” held on June 20 at the Hyatt Regency Hotel in Casablanca, celebrated Moroccan fashion under the theme “Made in Morocco.” Organized by Collège LaSalle Morocco, the event highlighted the fusion of cultural heritage and innovation,......

Elevating local brands: ÏRTHY launches as Morocco's premier e-commerce platform

With the launch of ÏRTHY, the first premium digital marketplace exclusively dedicated to Moroccan brands, the Kingdom takes a major step in promoting local production. The platform brings together the finest expressions of national craftsmanship in a distinctive and creative space. Its name, combining......