Keywords: LES IMPERIALES


Love Brand 2026: Mio emerges as the favorite home care brand in Morocco

In Casablanca, the Love Brand Ceremony 2026, organized as part of Les Impériales Week, recognized brands that are sustainably embedded in the daily lives of Moroccans. In the Home Care category, Mio ranks first in the Love Brand Morocco 2026 ranking, ahead of Ariel and Tide, confirming a momentum......

Love Brand 2026: Marjane emerges as the favorite retail brand

In Casablanca, the Love Brand Ceremony 2026, organized as part of Les Impériales Week, highlighted the brands that sustainably shape the daily lives of Moroccans. In the Retail category, Marjane ranks first in the Love Brand Morocco 2026 ranking, ahead of Carrefour and BIM, confirming its status......

Love Brand Morocco 2026: Royal Air Maroc dominates the travel sector in Morocco

In Casablanca, the Love Brand Ceremony 2026, organized as part of Les Impériales Week, confirmed the central role of emotion in the relationship between brands and consumers. In a friendly and unifying atmosphere, communication and marketing professionals gathered to celebrate brands that succeed......

Nike emerges as Moroccans’ favorite Fashion Love Brand in 2026

In Casablanca, the Love Brand Ceremony 2026, organized as part of Les Impériales Week, recognized Nike as the most loved brand in the Fashion & Clothing category. This distinction illustrates the ability of a global player to embed itself sustainably in local usage, aspirations, and cultural......

Love Brand Morocco 2026: Renault wins the hearts of Moroccans

In Casablanca, the Love Brand Ceremony 2026, organized as part of Les Impériales Week, recognized Renault as the automotive brand most rooted in the hearts of Moroccans. An honor that goes beyond mere popularity and is based on an industrial, economic, and cultural reality firmly established in......

Les Étoiles 2026: a winners list celebrating creativity, boldness and impact in the industry

In Casablanca, the 10th edition of Les Impériales Week 2026 concluded with the highly anticipated Étoiles ceremony, a flagship moment dedicated to recognizing the best campaigns and the players shaping the communication, marketing, media, and digital industry in Morocco. In an atmosphere......

La Vache Qui Rit® among Love Brand Morocco 2026: an icon confirming its lasting bond with Moroccan consumers

In Casablanca, during the Love Brand Ceremony held as part of Les Impériales Week 2026, La Vache Qui Rit® stood out by ranking among the most appreciated brands by Moroccans. In the highly competitive Food category, the brand secured second place, confirming its strong presence in everyday......

Love Brand 2026: Wafa Assurance stands out as the preferred brand of Moroccans

In Casablanca, the Love Brand Ceremony 2026, held as part of Les Impériales Week, confirmed a notable market shift: even in technical sectors such as insurance, the emotional dimension is becoming decisive. Leading the Insurance category, Wafa Assurance ranks ahead of RMA and AXA, consolidating......

Othmane Ibn Ghazala: “Tourism is a direct lever of Morocco’s Brand desirability”

In Casablanca, as part of Les Impériales Week 2026, discussions about the future of the industry went beyond the traditional boundaries of communication. During a panel dedicated to the “Kingdom of Football,” Othmane Ibn Ghazala, founder of GC Sport and Iktichaf Travel, highlighted......