Keywords: LES IMPERIALES


Les Impériales 2026: how press relations become a strategic lever in the AI Era

On the occasion of Les Impériales 2026, a workshop led by the firm Com and Talk, and co-presented by Dounia Sekkat, Associate Director at Com and Talk, and Hamza Fqih Berrada, left a strong impression by making a clear observation: press relations are no longer just about visibility, but are now......

Les Impériales Week 2026: a third day under the sign of collective intelligence and action

For this third day of Les Impériales Week 2026, the program confirms the growing momentum of exchanges and reflections initiated since the beginning of the event. Through the Wednesday Workshops, this day follows a logic of deepening, offering collaborative formats designed to produce concrete......

Love Brand Morocco 2026 a celebration of Moroccans’ favorite brands

A highlight of Les Impériales Week 2026, the Love Brand Ceremony 2026 brought together, in a convivial atmosphere, agencies, advertisers, creatives, and media to celebrate the brands that create a genuine emotional connection with Moroccans. The Love Brand Morocco ranking is based on a study......

Les Impériales 2026: Abdellah Deguig highlights the key role of the cultural economy in Morocco’s influence

On the sidelines of the major event Les Impériales 2026, Abdellah Deguig, member of the Economic, Social and Environmental Council (CESE), shared with Walaw an in-depth analysis of the challenges related to the cultural economy in Morocco. A statement that highlights the need for strategic structuring......

“Daba Or Never”: Anouar Sabri calls to transform Morocco’s communication assets

In Casablanca, the opening of the ninth edition of Les Impériales Week stood out as a moment of reflection on the future of the communication industry. Addressing industry professionals, Anouar Sabri delivered a dense speech structured around a clear observation: the ongoing transformation requires......

“We must build brands, not just campaigns”: Aissam Fathya challenges the sector

On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Aissam Fathya shared, in a statement, the key highlights of an event that confirms its strong foothold in the Moroccan professional landscape. A launch under the banner of Moroccan creativity As tradition......

Les Impériales Week 2026: a mature edition moving from vision to action

On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Anouar Sabri gave an exclusive statement to Walaw, reflecting on the evolution of an event that has now established itself as a key reference point for marketing and communication professionals in Morocco. A......

Casablanca hosts showreel 2026, kickoff of les impériales week

In Casablanca, the communication ecosystem is preparing for one of its major annual highlights with the opening of Les Impériales Week 2026. Today, the Megarama Casablanca hosts the Showreel, an inaugural sequence that has become strategic for analyzing the evolution of......

Love Brand 2025 | inwi among the favorite national brands of consumers in Morocco

At a time when digital usage is intensifying, telecom operators are becoming key players in the daily lives of Moroccans. Their ability to innovate and simplify access to digital services is becoming decisive. inwi illustrates this dynamic by ranking 1st in the Love Brand 2025 ranking in the National......