Keywords: LES IMPERIALES


Love Brand 2026: Banque Populaire confirms its historical roots in Morocco

In Casablanca, the 2026 Love Brand Ceremony, organized as part of Les Impériales Week, confirmed a structural market trend: the most appreciated brands are those that endure over time. Leading the Banking category, Banque Populaire ranks ahead of Bank of Africa and CIH Bank, illustrating a relationship......

Love Brand: Shell establishes itself as a reference in energy in Morocco

In Casablanca, the 2026 Love Brand Ceremony, organized as part of Les Impériales Week, recognized Shell as the most appreciated brand in the Energy & Fuel category. This recognition goes beyond the traditional criteria of the sector to reflect a lasting relationship with Moroccan consumers. A......

Love Brand: McDonald’s confirms its presence among Moroccan consumers

In Casablanca, during the Love Brand Ceremony organized as part of Les Impériales Week 2026, McDonald’s topped the Fast Food & Restaurants category. This distinction confirms a reality established over several decades: the brand has gone beyond its status as an international chain to......

Love Brand Morocco 2026: Coca-Cola remains Moroccans’ favorite beverage

In Casablanca, as part of Les Impériales Week 2026, the Love Brand Ceremony once again celebrated the brands that hold a special place in Moroccans’ hearts. At the top of the Beverages category, Coca-Cola stands out as the most loved brand, confirming a relationship built over several decades. A......

LiWeek 2026: a fifth key day between operational reflection and the celebration of excellence

In Casablanca, the fifth day of Les Impériales Week 2026 is shaping up to be a pivotal moment, at the crossroads of strategic reflection and the celebration of excellence. Between intensive working sessions in the morning and a grand gala evening to close the day, this April 3 fully embodies the......

Les Impériales Week 2026: between tributes, distinctions and international ambitions for the sector

In Casablanca, the closing ceremony of Les Impériales Week 2026 marked a highlight for the entire ecosystem of communication, marketing, and media. Between recognition of careers, intergenerational transmission, and international openness, this edition confirms the maturity of a sector undergoing......

Les Impériales 2026: a fourth day dedicated to the key challenges of the industry

In Casablanca, the fourth day of Les Impériales Week 2026 serves as a pivotal moment in the scientific program. Designed as a consolidation sequence, it marks the transition from analytical reflection to a more operational approach, bringing together experts, advertisers, and creatives around......

Les Impériales 2026: Inwi confirms its leadership at Love Brand Morocco

In Casablanca, Les Impériales Week 2026 once again honored the brands that shape the collective imagination of Moroccans. Among them, Inwi stands out as one of the most emblematic players, occupying first place in the Telco & Tech category, while also topping the Moroccan Love Brand ranking. A......

Amine Bennis to Walaw: “We need to rediscover the pleasure of working together”

A major event in the marketing and communication ecosystem in Morocco, Les Impériales is being held this week in Casablanca, bringing together decision-makers, agencies, advertisers, and creatives around the challenges reshaping the industry. It is in this context that Amine Bennis, President......