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Keywords: MAROC
In Casablanca, the 10th edition of Les Impériales Week 2026 concluded with the highly anticipated Étoiles ceremony, a flagship moment dedicated to recognizing the best campaigns and the players shaping the communication, marketing, media, and digital industry in Morocco. In an atmosphere......
The Moroccan currency has shown a modest appreciation against the US dollar, reflecting stable conditions in the country’s financial markets. According to Bank Al-Maghrib, the dirham gained 0.5% against the dollar over a one-week period, while remaining broadly stable against the euro. This......
Allianz Trade has appointed Francis Jespers as CEO for Morocco effective March 1, 2026. He succeeds Stéphane Rutili, who is retiring after a distinguished career with the group. Jespers currently serves as Program Director for Northern Europe at Allianz Trade. He brings over 30 years of international......
Dacia Maroc renews its commitment to the Rallye Aïcha des Gazelles for a fifth year and becomes the official sponsor of the new crossover category. The 35th all-women race runs from March 27 to April 11 across Moroccan desert dunes and tracks. Over 200 teams navigate using only maps and compasses......
M-Automotiv, Morocco's leading automobile distributor, has launched a new showroom for Renault and Dacia brands in the Hay Riad district of Rabat. The facility spans 1,000 square meters at Espace les Lauriers on avenue Mehdi Ben Barka. It offers a modern customer experience aligned with international......
In a rapidly evolving telecom market, national brands must constantly adapt to new digital habits. Those that succeed in maintaining a strong connection with consumers stand out over the long term. Maroc Telecom distinguishes itself by ranking 2nd in the Love Brand 2025 ranking in the National Brands......
Visa has formed a strategic alliance with Switch Al Maghrib to enhance payment security across Morocco's ecosystem. Switch Al Maghrib, a critical national interoperability operator, will integrate Visa Advanced Authorization, a network-agnostic tool from Visa Protect suite. This AI-driven solution......
Attijari Global Research has maintained a hold recommendation on Maroc Telecom while lowering its target price to 100 dirhams from 110 dirhams, citing a more demanding financial environment shaped by heavier capital spending and reduced dividend generosity. The research house acknowledges the operator's......
Fiat Professional offers one of the most complete utility vehicle lineups on the market. Its models cover needs from small urban vans to large cargo trucks and now include the Titano pickup. This broad portfolio gives Fiat a strong edge in a market shaped by diverse professional demands. The Doblò......