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Keywords: Marketing
Major international sporting events are increasingly becoming strategic platforms for brands seeking to express their values, connect with audiences and promote environmental commitments. With the 2026 Winter Olympics recently held in Italy and the FIFA World Cup scheduled to begin on June 11 in North......
In Casablanca, the LiFtour meeting, organized as part of Les Impériales Week, brought together marketing, communication, and media professionals for an exchange focused on advertising dynamics during the month of Ramadan. This initiative is part of the series of events that shape Morocco’s......
During a Ftour gathering that brought together professionals from the marketing, communication, and media sectors, the Les Impériales association officially launched the momentum for Les Impériales Week 2026. Organized in a spirit of conviviality, the meeting brought together different......
Morocco’s marketing and communication sector continues to evolve rapidly as digital technologies and social media reshape how brands connect with audiences. In this changing landscape, the event Les Impériales has established itself as one of the country’s leading professional platforms,......
The Association Les Impériales unveiled the main orientations of the 9th edition of Les Impériales Week (LiWeek 2026) during the traditional Li Ftour 2026, held on March 3 in Casablanca. Organized under the High Patronage of HM King Mohammed VI, the upcoming edition will take place from......
The 14th edition of Les Impériales Ftour will bring together Morocco’s leading figures in marketing, communication and media on March 3, 2026, as a strategic prelude to the country’s flagship industry gathering later in the spring. Organized weeks ahead of Les Impériales 2026,......
Scopely has confirmed that it used generative AI to produce promotional material for Star Trek Fleet Command after an Instagram advertisement drew criticism from users who identified the content as machine generated. The promotion featured a visibly artificial human character moving through a futuristic......
The Moroccan National Tourist Office (ONMT) has approved its action plan and budget for 2026 after reporting record results for 2025. The announcement came during a board meeting chaired by Fatim-Zahra Ammor, Minister of Tourism, Handicrafts, and Social Economy. In 2025, Morocco welcomed nearly 20 million......
As Les Impériales Week 2026 approaches, the Les Impériales association has officially opened registrations for Les Étoiles 2026, inviting agencies, brands, and creators to submit their campaigns for recognition among the year’s top professional achievements. Over the years,......