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Spanish Dairy Company Chooses Morocco to Boost International Sales
In a strategic move to expand its global presence, Spanish dairy company Pascual has identified Morocco as a key market for increasing its international sales. Currently exporting to 52 countries, the firm aims to boost its foreign revenue from €57 million to €100 million. Recent reports indicate that Pascual views Morocco as a cornerstone of its strategy to double its foreign sales over the next three to four years.
To establish a solid foothold in this market, the company has adopted a joint venture model, forming 50/50 partnerships with local stakeholders. Alongside the Philippines and Angola, Morocco is among the select markets prioritized in Pascual's international expansion plan. This collaborative strategy enables Pascual to leverage the local expertise of its Moroccan partners in distribution and production, while also integrating its extensive experience in dairy manufacturing.
Pascual will focus on long shelf-life yogurt products, diverging from traditional yogurt that requires constant refrigeration. This entry into the Moroccan market aligns with a broader trend of foreign investment in the region, spurred by the potential for growth in the dairy sector and an increasing demand for diverse food products. As Morocco continues to develop its agricultural and food processing industries, partnerships like those formed by Pascual are expected to significantly enhance local production capabilities and meet consumer needs.