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Tourism


Morocco unveils unified star rating system for tourist accommodations

Morocco has launched a new star rating system that will apply to all tourist accommodations, including hotels, riads, guest houses, and other lodging options. This unified approach aims to elevate hospitality standards and align the nation’s tourism offerings with international benchmarks. A new......

Morocco’s Oriental region: where history, culture, and natural beauty converge

The Oriental region of Morocco offers an enchanting blend of historical landmarks, cultural richness, and breathtaking landscapes. Cities like Oujda, Berkane, and Saïdia serve as gateways to exploring the heritage and natural wonders of this eastern part of the country. Oujda: a harmonious blend......

Morocco attracts more American tourists ahead of summer 2025

Morocco is undergoing a remarkable transformation, positioning itself as a top travel destination for American tourists, especially in the summer of 2025. According to a recent report by King Like Concierge, a luxury travel platform, Morocco ranks among the most searched countries on Google by Americans......

Kasada seeks 2026 hotel deal in Morocco

Kasada, a hospitality investment platform, is setting its sights on a hotel deal in Morocco, as reported by Bloomberg. The company anticipates entering North Africa’s tourism industry in the first half of 2026. The report indicates that Kasada has begun taking proactive steps, including the opening......

Spain sets new record in international tourism growth

Spain has reached a historic milestone in international tourism, welcoming 25.6 million foreign visitors during the first four months of the year. This figure marks a 7.1% increase compared to the same period in 2024, according to the National Statistics Institute (INE). Revenue from international tourism......

Morocco aims to enhance tourism ties with China

Morocco’s Tourism Office (ONMT) is actively pursuing a stronger foothold in the Chinese market, which offers significant opportunities for the Moroccan tourism sector. The office recently announced its participation in the 2025 ITB China, taking place at the Shanghai World Exhibition from May 27......

PLAY Airlines launches new direct flights to Agadir, Morocco

Icelandic low-cost carrier PLAY has announced the introduction of direct flights between Keflavik Airport, located near Reykjavík, Iceland's capital, and Agadir, Morocco. This new service is set to commence on December 19, 2025, with flights scheduled weekly on Fridays until mid-April 2026. The......

French tourists flock to Morocco for summer 2025

French tourists are selecting Morocco as their favored summer retreat for 2025, according to recent surveys and industry data. Despite a trend of caution among French travelers regarding international journeys, Morocco continues to captivate visitors with its unique fusion of accessibility, affordability,......

Vueling introduces new Seville–Essaouira route to enhance tourism ties

Spanish low-cost airline Vueling has unveiled plans for a new international route linking Seville, Spain, to Essaouira, Morocco, set to commence on October 4, 2025. This initiative aims to bolster regional connectivity and provide travelers with affordable access to Essaouira, a UNESCO World Heritage......

New air route boosts ties between Seville and Essaouira

Vueling, the Spanish low-cost airline, is expanding its international reach with the launch of a new air route connecting Seville, Spain, and Essaouira, Morocco. Starting on October 4, this new line will operate once a week, with flights scheduled every Saturday. This initiative forms part of Vueling’s......

ONMT launches new campaign to boost local tourism in Morocco

Morocco’s National Tourism Office (ONMT) has unveiled an ambitious new communication campaign aimed at encouraging Moroccans worldwide to rediscover the rich tapestry of their homeland’s tourism offerings. The initiative, titled “Ntla9aw fbladna,” translates to “Let’s......

Surge in Russian tourism to Morocco: A summer boom for 2025

Russian interest in Moroccan travel has surged dramatically for the upcoming summer season. According to analytics from travel planning service OneTwoTrip, Morocco has shown the most notable increase in demand, with five times more travelers planning to visit this summer compared to 2024. Morocco now......

Strengthening tourism ties: 400 French decision makers gather in Agadir-Taghazout

The Agadir-Taghazout seaside resort is the backdrop for the annual congress of the Entreprises du Voyage (EDV), taking place from May 15 to 18. This significant event, supported by Morocco’s Tourism Office (ONMT), aims to fortify the connections between French and Moroccan tourism professionals. According......