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Keywords: Market trends


Growth in Moroccan wholesale trade signals optimism for early 2025

Moroccan wholesale trade sector sees growth amid challenges for services Morocco’s wholesale trade sector demonstrated resilience in late 2024, with 36% of enterprises reporting an uptick in sales during the fourth quarter, as revealed by a survey conducted by the High Commission for Planning......

Morocco surpasses Spain as EU's second-largest tomato supplier amid market shift

The European Union's tomato market has undergone a significant transformation, with Morocco emerging as a dominant player while traditional powerhouse Spain experiences a notable decline. Recent data from Euroestacom reveals Morocco has claimed the second position in EU tomato supply, achieving a......

Coca-Cola Maroc crowned as consumers' favorite beverage brand

Coca-Cola Maroc has secured a major accolade by winning first place as the most beloved brand in the beverage category at the Love Brand Ceremony 2025. This prestigious event, held during Les Impériales Week 2025 in Casablanca, highlights the strong and genuine bond the brand has built with Moroccan......

Morocco's fuel market shows resilience amid price fluctuations in Q3 2024

Morocco's fuel sector demonstrated mixed performance in the third quarter of 2024, with total fuel imports reaching 1.7 million tons valued at $1.26 billion, marking a 10.8% volume increase despite a 9.75% value decline compared to 2023. The revenue of Morocco's nine major fuel distributors......

Morocco's Financial Pulse: Dirham Dips, Reserves Surge Amid Market Shifts

The Moroccan financial landscape showcased mixed signals in the final days of 2024 and early 2025, with the dirham experiencing a modest decline while foreign reserves demonstrated notable strength. The national currency recorded a 0.5% depreciation against the US dollar and a 0.6% decline against the......

Morocco's Currency Market: Dirham Shows Mixed Performance as Foreign Reserves Grow

The Moroccan Dirham demonstrated varied performance in foreign exchange markets during the week of December 19-24, recording a 0.7% depreciation against the US dollar while strengthening by 0.29% against the euro, according to the latest Bank Al-Maghrib (BAM) report. The nation's financial position......

Bitcoin: After Its Historic Surge, Is a Drop Inevitable Before 2025?

The Bitcoin market is currently experiencing a period of mixed signals, as the cryptocurrency undergoes dramatic fluctuations. After crossing the symbolic threshold of $100,000 in early December 2024, Bitcoin has since retreated to around $95,000 ($95,478.63 at the time of writing). This price swing......

PepsiCo's Financial Outlook: A Slump in Sales and a Shift in Consumer Behaviour

PepsiCo's recent financial report has revealed a concerning trend, with the company's sales performance falling short of expectations for the second consecutive quarter. This has prompted a revision of its full-year outlook, indicating a potential slowdown in the snack and beverage giant's......

EU's Declining Appetite for Moroccan Tomatoes: Imports Drop by 6.8%

The European Union's demand for Moroccan tomatoes has experienced a noticeable dip this season, with imports from the North African nation dropping by 6.8% compared to the previous year. This decline follows a record high in Moroccan tomato imports to the EU in 2022, marking the steepest decline......