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Keywords: Innovation


High Wages: An Asset for Workers, a Challenge for Businesses?

Morocco boasts the third-highest minimum wage among major EU garment suppliers, presenting both opportunities and challenges for the country's vital textile industry. A recent study from the French think tank Evalliance suggests that Moroccan manufacturers may need to adapt pricing and production......

Illuminating the Region: Moroccan Arrakis and Emirati Huda Unite Forces in a Transformative Venture

Moroccan lighting expert Arrakis and Emirati lighting powerhouse Huda have forged a strategic alliance through a new joint venture poised to illuminate the MENA region and beyond. The collaboration, named Arrakis Huda Lighting, merges the formidable expertise of two industry leaders to deliver cutting-edge,......

Gillette's Enduring Legacy: Pioneers of Sports Sponsorship Thrive into Paris 2024

Established in 1901 in Boston, Gillette, under the visionary King Camp Gillette, disrupted the shaving industry with the invention of the first adjustable razor featuring disposable blades. This innovation allowed men to transition from barber visits to at-home shaving, propelling Gillette into unprecedented......

2023: A Remarkable Year for Morocco's Automotive Industry

In a dazzling display of growth and significant advancements, Morocco's automotive industry has soared to unprecedented heights, marking an exceptional year for the sector. According to the monthly indicators of foreign trade by the Office des Changes, automotive sales witnessed a staggering 30.5%......

Digital Innovators Convene to Chart Morocco’s Digital Future

Casablanca welcomed the launch of the highly anticipated 3rd International Congress “Digital Now!” today, hosted by the Club Des Dirigeants (CDD) in partnership with the Ministry of Digital Transition.  The two-day congress brings together pioneers across industries to discuss “SMEs......

Marjane Achieves "Customer Service of the Year" Award for the Second Consecutive Year

Marjane, a leading Moroccan retailer, has once again secured the esteemed "Customer Service of the Year Morocco 2024" award in the "Mass Retail" category, marking its second consecutive triumph. The company's recognition stems from the establishment of a dedicated customer service......

Wafa IMA Assistance Receives 2024 Service Client of the Year Award

Wafa IMA Assistance, a pioneer in assistance services, has been honored with the prestigious 2024 Service Client of the Year Morocco award in the “Assistance” category, marking a historic achievement since its establishment in 2011. This recognition underscores the firm's unwavering commitment......

Marrakech Ignites Climate Innovation Hub for MENA Region

A groundbreaking climate innovation hub has been launched in Marrakech, Morocco, with the aim of empowering entrepreneurs across the MENA region to develop solutions addressing the global climate crisis. The Marrakech Coalition for Climate Entrepreneurship (CCE) Hub, unveiled on December 12th, is supported......

Strengthening Tech Ties: Russian Innovation Leaders Engage with Morocco

A delegation of prominent Russian innovation leaders is set to bolster technological collaboration with Morocco during their visit this week. The elite delegation, comprising experts in artificial intelligence, healthcare, energy, and education, will engage with top Moroccan officials and business groups......