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Keywords: Media


The Virtual Vanguard: Morocco's AI Influencers Redefine Social Media Influence

In the dynamic digital landscape, Morocco has embraced a pioneering group of social media influencers: the AI influencers. These carefully curated virtual personalities are captivating online audiences, challenging traditional notions of influence and digital engagement. From the understated and traditional......

The Fusion of Artistry and Cosmetics: Exploring the Creative Landscape of Makeup

Under the gleam of studio lights, a face awaits its transformation, a blank canvas yearning for the touch of color and care. In the hands of today's cosmetic visionaries, makeup transcends its daily utility, evolving into a vibrant art form that captivates audiences worldwide. From intricately blended......

Celebrating Creativity and Excellence: Highlights from the 2024 Impériales Awards

The curtain fell on the highly anticipated 7th edition of "Les Impériales" annual gathering in Casablanca, celebrating marketing and advertising excellence in Morocco. The glitzy event saw several prizes and tributes handed out, shining a light on the talent and innovation of Moroccan......

Rising Trailblazers: How a New Generation of "Moroccan Doers" Are Shaping Morocco's Future

The phrase "Moroccan Doers" represents an emerging wave of bold and determined Moroccans who are actively creating opportunities rather than passively waiting for them. They embody a pioneering spirit that reflects Morocco's current economic, cultural and social dynamism where individual......

Media Insights: Moroccan Public Figures in the Spotlight of January 2024

Leading the media discourse at the onset of 2024 is Aziz Akhannouch, a prominent figure in Moroccan politics. According to a recent analysis by Impérium, a data analysis firm, the Prime Minister and President of the RNI party has significantly dominated national media coverage in January, with......

The Moroccan Identity Celebrated Through Creativity at "Les Impériales 2024"

Casablanca is currently hosting the most anticipated media event of the year: Les Impériales 2024. With the overarching theme of “THE MOROCCAN ID – INSPIRE. CREATE. EMPOWER,” this internationally renowned event promises profound reflection on Moroccan identity and its impact......

Les Impériales 2024: Insightful Discussions and Reflections on February 14th

Les Impériales 2024 will host a thought-provoking program on February 14th, 2024, exploring the latest trends in marketing, advertising, media, and more with industry experts.  Starting at 9 at 9:00 AM, the workshop "Understanding Customer Experience and Conversion Optimization in the......

Discrediting Claims of a Widespread Snapchat Hack

Earlier this week, IT security expert Amin Raghib sparked panic across social media by alleging that numerous Moroccan women had their Snapchat accounts hacked. Raghib claimed hackers targeted women's smartphones and distributed their private, "indecent" photos and videos online. However,......

Digital Defenses: Taylor Swift Fans Rally as Singer Weighs Legal Action Against AI-Generated Image Scandal

A tidal wave of controversy swept across the internet last week when sexually explicit AI-generated images featuring pop icon Taylor Swift surfaced on social media platform X, formerly known as Twitter. One particular post garnered over 45 million views, 24,000 reposts, and hundreds of thousands of likes......