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Digital Trends


Influence marketing in Morocco: a revolution inspired by MrBeast?

The global success of MrBeast’s recent campaign—mobilizing 3,000 creators across 84 countries to raise $40 million for clean water access—has sparked a critical question for Morocco: can the kingdom harness its creator ecosystem to orchestrate campaigns of similar scale and impact? While......

Revolut eyes Morocco for expansion amid fintech growth in North Africa

Europe’s largest digital bank, Revolut, is preparing to enter the Moroccan market, marking a significant step in its expansion across the Middle East and North Africa (MENA) region. The British fintech giant has appointed Amine Berrada, former operations director for Uber in Southern and Eastern......

US tightens visa policy with demand for public social media access

The United States has introduced a new visa requirement mandating that all foreign student applicants make their social media profiles publicly accessible. This measure applies to F, M, and J nonimmigrant visa categories and is already in effect. In an announcement made via X, the US Embassy in Morocco......

Nigerian tech firm targets Morocco’s transforming energy sector

Beacon Power Services (BPS), a Nigeria-founded technology company specializing in grid management solutions, has announced its plans to enter Morocco’s evolving energy market. The announcement was made during the Africa Energy Forum, held from June 17–20 in Cape Town, South Africa. Morocco’s......

Artificial Intelligence: Anouar Sabri Calls for a Clear and Structured Moroccan Strategy

During a parliamentary session, Anouar Sabri, a deputy of the National Rally of Independents, emphasized the urgent need for Morocco to shape its own digital future through artificial intelligence. “Whoever doesn’t create their own algorithms doesn’t write their future they have it......

Official Launch of the Moroccan Observatory Les Impériales in Casablanca

Announced last January at the close of Les Impériales Week 2025, the Moroccan Observatory Les Impériales (OMLI) is now fully operational. Driven by the Association Les Impériales, this new strategic tool is an innovative platform dedicated to monitoring, research, and collective......

Catalonia Plans AI to Streamline Urban License Procedures

The Generalitat of Catalonia launched an administrative reform last November aimed at simplifying the most complex procedures. Five months on, the committee responsible for proposing efficiency improvements has put forward ten actionable measures based on digital transformation, which will be implemented......

EU challenges TikTok for digital advertising transparency

The European Commission has formally accused TikTok of violating the Digital Services Act (DSA) by failing to provide adequate information about its advertisements, including details on ad content, targeted users, and advertisers’ identities. This marks the first official EU action against TikTok......

Boosting Moroccan Handicrafts through Digital and Financial Innovation

A strategic partnership was signed in Rabat to accelerate the digital and financial transformation of Morocco's traditional industries. The agreement, formalized through a Memorandum of Understanding, brings together the Secretary of State for Handicrafts and the Social and Solidarity Economy, the......

Digitalisation partnership between Crédit Agricole du Maroc, ONICL, and PORTNET S.A

In a significant development during the 17th edition of the International Agriculture Show in Morocco, Crédit Agricole du Maroc forged a partnership on April 24 in Meknes with the National Interprofessional Office for Cereals and Legumes (ONICL) and PORTNET S.A, the National Single Window for......

Facing Cybersecurity Threats Three Questions to an Expert

As cyberattacks grow more frequent and sophisticated, both individuals and businesses must adopt essential habits to protect their digital lives. In this interview, a cybersecurity expert outlines key strategies for navigating today’s digital threats and ensuring better online safety. Adopting......

Nokia and Morocco Partner to Advance the Digital Morocco 2030 Strategy

during GITEX Africa in Marrakech, Nokia and Morocco’s Ministry of Digital Transition and Administration Reform signed a strategic Memorandum of Understanding (MoU) aimed at fast-tracking the objectives of the Digital Morocco 2030 strategy. The agreement was formalized by Minister Amal El Fallah......

Morocco launches GITEX Digi Health to boost digital health innovation

On Tuesday, April 15, 2025, the Moroccan Minister of Health and Social Protection, Mr. Amine Tehraoui, inaugurated the “GITEX Digi Health” exhibition in Marrakech. This event, focused on digital health technologies, is part of the third edition of “GITEX Africa,” held from April......